SEO & Digital Marketing Glossary
The complete dictionary of digital marketing terms explained simply in Hindi and English.
A/B Testing
Comparing two versions of a webpage or ad to see which performs better. Ek webpage ya ad ke do versions ko compare karna taaki pata chale kaunsa behtar result deta hai.
Above the Fold
The portion of a webpage visible without scrolling. Webpage ka wo hissa jo bina scroll kiye dikhta hai.
Algorithm
A set of rules used by search engines to rank pages. Search engines ke dwara pages ko rank karne ke liye rules ka set.
Alt Text
HTML attribute to describe images for search engines and visually impaired users. Images ko describe karne wala HTML attribute.
Analytics
The discovery, interpretation, and communication of meaningful patterns in data. Data ke patterns ko samajhna aur analyze karna.
Anchor Text
The clickable text in a hyperlink. Hyperlink mein click hone wala text.
Answer Engine Optimization (AEO)
Optimizing content for AI answer engines and voice search. AI answer engines ke liye content ko optimize karna.
Artificial Intelligence Optimization (AIO)
Optimizing content to be discovered and cited by LLMs. LLMs ke dwara discover hone ke liye content optimize karna.
B2B
Business to Business marketing. Ek business dwara dusre business ko product ya service bechna.
B2C
Business to Consumer marketing. Business se direct consumer ko product bechna.
Backlink
A link from one website to another. Ek website se dusri website par aane wala link.
Bounce Rate
The percentage of visitors who navigate away from the site after viewing only one page. Sirf ek page dekhkar site chhodne wale visitors ka percentage.
Breadcrumb Navigation
A secondary navigation scheme that reveals the user's location in a website. Website mein user ki location dikhane wala navigation.
Call to Action (CTA)
An instruction to the audience to provoke an immediate response. User ko turant action lene ke liye pradept karna (jaise "Buy Now").
Canonical Tag
Tells search engines the preferred version of a webpage. Search engines ko batata hai ki page ka original version kaunsa hai.
Click-Through Rate (CTR)
The ratio of users who click on a specific link to the number of total users who view a page. Ad ya link par click karne walo ka percentage.
Content Management System (CMS)
Software used to manage digital content (e.g., WordPress). Website content manage karne wala software.
Conversion Rate Optimization (CRO)
Increasing the percentage of users who perform a desired action. Users dwara website par action (purchase/signup) lene ka rate badhana.
Cost Per Click (CPC)
The actual price you pay for each click in your pay-per-click (PPC) marketing campaigns. Har click ke liye ad platform ko di jane wali fees.
Cost Per Mille (CPM)
Cost per 1000 impressions of an advertisement. 1000 ad impressions ka kharcha.
Crawl
When search engine bots read your website. Jab search engine bots website ko padhte hain.
Dofollow Link
A link that passes SEO value to the linked website. Ek link jo SEO rank ko transfer karta hai.
Domain Authority (DA)
A search engine ranking score that predicts how well a website will rank. Website ki ranking capability batane wala score.
E-A-T (Expertise, Authoritativeness, Trustworthiness)
Google’s framework for assessing content quality. Google dwara content ki quality check karne ka standard.
Engagement Rate
A metric that measures the level of interaction users have with content. Users ka content ke sath interaction mapna.
Featured Snippet
Selected search results that are featured on top of Google's organic results. Google ke top par aane wala direct answer box.
Generative Engine Optimization (GEO)
Optimizing for AI tools like ChatGPT to cite your brand. ChatGPT jaise AI tools mein apna brand rank karwana.
Google Analytics
A web analytics service offered by Google. Website ka traffic aur user behavior mapne wala Google tool.
Google My Business (GMB)
A tool for managing your local business presence on Google. Google par local business manage karne ka free tool.
Google Search Console
A tool to monitor and troubleshoot your website's presence in Google Search results. Google mein website ki technical SEO errors aur ranking dekhne ka tool.
Heading Tags (H1, H2, H3)
HTML tags used to structure content on a webpage. Webpage ke content ko headings mein baantne wale HTML tags.
Impression
When an ad or search result is displayed to a user. Jab aapka ad ya link user ke screen par dikhta hai.
Inbound Link
A link from another website to your own. Dusri website se aapki website par aane wala link.
Index
The database used by a search engine. Search engine ka database jisme websites save hoti hain.
Keyword Density
The percentage of times a keyword appears on a webpage. Ek page par keyword kitni baar use hua hai uska percentage.
Keyword Stuffing
The practice of filling a webpage with the same keywords to manipulate ranking. Jabardasti keywords bhar kar rank karne ki koshish karna.
Landing Page
A standalone webpage created specifically for a marketing or advertising campaign. Marketing campaign ke liye banaya gaya special webpage.
Lead
A person who has indicated interest in your company's product or service. Ek customer jo aapke product mein interest dikhaye.
Link Building
The process of acquiring hyperlinks from other websites to your own. Dusri websites se backlinks lene ka process.
Long-Tail Keyword
Highly specific search queries, usually 3 or more words. Lamba aur specific search phrase (e.g. "best seo agency in patna").
LSI Keyword
Latent Semantic Indexing keywords are terms related to your main keyword. Main keyword se jude hue words aur phrases.
Meta Description
A brief summary of a webpage that appears in search results. Search results mein webpage ka chhota summary.
Nofollow Link
A link that does not pass SEO value. Wo link jo SEO juice transfer nahi karta.
Off-Page SEO
Actions taken outside of your own website to impact your rankings. Apni website ke bahar kiye jane wale SEO efforts (jaise backlink).
On-Page SEO
The practice of optimizing individual webpages to rank higher. Apni website ke andar code aur content ko optimize karna.
Organic Traffic
Visitors who come to your website from unpaid search engine results. Bina ads ke search engine se aane wala free traffic.
Outbound Link
A link from your website to another website. Aapki website se dusri website ko diya jane wala link.
PageRank
An algorithm used by Google Search to rank web pages. Google ka algorithm jo webpage ki importance measure karta hai.
Pay-Per-Click (PPC)
An internet advertising model where advertisers pay a fee each time their ad is clicked. Jab bhi koi aapke ad par click karta hai, aapko paise dene hote hain.
Redirect (301, 302)
A way to send both users and search engines to a different URL. Ek URL se dusre URL par automatically bhej dena.
Return on Ad Spend (ROAS)
A marketing metric that measures the efficacy of a digital advertising campaign. Ads par lagaye paise par kitna profit hua uska calculation.
Return on Investment (ROI)
A performance measure used to evaluate the efficiency of an investment. Apne kharche par kitna total fayda hua.
Robots.txt
A text file that tells web robots which pages on your site to crawl. Search engines ko batana ki website ke kis hisse ko crawl karna hai aur kise nahi.
Schema Markup
Code that helps search engines understand your content better. Ek special code jo Google ko website ka context samajhne me madad karta hai.
Search Engine Marketing (SEM)
The practice of marketing a business using paid advertisements on search engines. Search engine par paid ads chalana.
Search Engine Results Page (SERP)
The page displayed by a search engine in response to a query. Google par search karne ke baad jo result page dikhta hai.
Sitemap
A file where you provide information about the pages on your site. Website ke sabhi pages ki list wali file (sitemap.xml).
Slug
The part of a URL that identifies a particular page. URL ka aakhri hissa jo page ka naam hota hai.
Social Media Marketing (SMM)
The use of social media platforms to connect with your audience. Facebook, Instagram par business ko promote karna.
Title Tag
An HTML element that specifies the title of a web page. Webpage ka naam jo tab mein aur search results mein dikhta hai.
User Experience (UX)
How a user interacts with and experiences a website. Ek user ko website chalane mein kaisa lagta hai (fast, easy to use).
User Interface (UI)
The visual layout and interactive elements of a website. Website ka design aur buttons jise user dekhta hai.